1B - Artistic research - Artists & Companies Advertising Collaborations

El Seed & Louis Vuitton

Back in 2013 for the first time in history, Louis Vuitton have worked with a Middle-Eastern artist; El Seed. As Louis Vuitton continues to build it's strong support for arts, they have put their eyes on the streets and started to work with street artists for it's project called 'Foulards d'Artistes'where later on the final product will be auctioned for a non-profit organisation in Dubai called START.  

El Seed who is a French-Tunisian Calligraffiti artist was approached by Louis-Vuitton to re-create or add a design of his own on their products (see pictures below). El Seed decided to re-tell a story of a historical collaboration between the East and the West when trade routs used to take place from Venice to the Arab world. The artist decided to work with a poem of a Palestinian writer; Taha Mohammad Ali, named 'Venice Carnival' as it praises Venice's elegance and beauty.

In this artistry collaboration as we see in the scarf design, El seed designed the calligraffiti design and gave it a twist, as such pattern is done on a negative manner  with a magenta contour as this does makes it stand more from other pieces. Such scarf follows with another negative text with a gold-ish contour placed all over the famous gold-ish Louis Vuitton logo-gram pattern on a dark flat purple background.

The same design is also repeated on  two of the luggages whereas one is crafted in gold ink and the other in fluorescent pink, as the third one El Seed designs it a little bit different where he combined flat lettering with the use of blue and gold ink placed on top of each other.

makes use of blue, florescent pink and gold colors to compliment the traditional dark brown leather following with repetition of the Louis Vuitton logo with a lighter shade of brown.

El Seed also decorated three Louis Vuitton trunks with his signature 'calligraffiti' as also were later auctioned for START organistation.

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Ludo & MINOTAUR

The French artist Ludo teamed up with the Japanese fashion label MINOTAUR so that together they come up with a new concept to create their artist collaboration collection. Ludo has a unique art style which he calls 'Nature's Revenge'. His designs consists of a combination consisting of different subjects in the organic world of animals and plants with metal parts pieces we find today that surrounds technology; as he combines both subjects he creates hybrid images of the two elements.

Minotaur's clothing also usually produce their clothing creating prints using inspirations from nature and technology combined together, now that they teamed up with Ludo, they're not just only producing an artisan collaboration collection but also creating something new for the public as for the unique designs that Ludo creates. This collection was for spring/summer 2015, were one can say that the shirts and t-shirts are lightweight for them warm summer days and a thin layered jacket just enough to feel great in the chilled summer nights.

Ludo creates a series of different designs for these prints which consists of; a bright green flower combined with a military technology piece, a grey technology part which represents a flower branch and the flower itself following with green petals. The third design consists of a green butterfly wings connected to another metal part to represent the butterfly's body. These designs were printed on a series of clothing as such items consists of a button-up shirt, T-shirt, a reversible MA-1 jacket and a reverse bucket hat, each one representing a unique print repetition on generally black background which makes each one stand out in their own way.

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Reebok & 'Icons' 
Mcgarrybowen Advertising Agency

In 2005 Reebok have launched it's global marketing campaign 'I am what I am'. With this campaign, Reebok was aiming to encourage young people to embrace their own individual identity just like most of today's famous celebrities whom accomplished their dreams by staying true to themselves and worked hard with/on their unique capabilities.

In Reebok's advertising, mcgarrybowen advertising agency have collaborated with contemporary musicians and sports icons such as Jay-Z, 50 Cent, Stevie Williams, Kelly Holmes and Lucy Liu whereas to promote such campaign they created TV ads, print ads on billboards in target cities like NY, London and Tokyo.

The New York design agency mcgarrybowen have designed a series of advertising designs that consists of imagery and text. Such images are photographed portraits of the mentioned earlier famous artists, following with an image of the past bad/good deeds the artist have done with a quote that the artist have stated at one point. Whats most eye catching in these posters is that the campaign's tagline 'i am what i am' is written down in blackletter text, this font was chosen to show such uniqueness one can have even if it quite 'dark' subjected, due to the 'campaign's story' it also looks strong and with an attitude.

With the profit gained throughout the next year which they collected throughout the campaign, Reebok have made plans to donate money to charity. Also Reebok planned to give the consumer a chance, where they have opened up applications to random people to so they can create their own  'I am what I am' advert or even nominate someone they know they might fit to create their own collaborated advert.