1B - Artistic research - Artists & Companies Advertising Collaborations

El Seed & Louis Vuitton

Back in 2013 for the first time in history, Louis Vuitton have worked with a Middle-Eastern artist; El Seed. As Louis Vuitton continues to build it's strong support for arts, they have put their eyes on the streets and started to work with street artists for it's project called 'Foulards d'Artistes'where later on the final product will be auctioned for a non-profit organisation in Dubai called START.  

El Seed who is a French-Tunisian Calligraffiti artist was approached by Louis-Vuitton to re-create or add a design of his own on their products (see pictures below). El Seed decided to re-tell a story of a historical collaboration between the East and the West when trade routs used to take place from Venice to the Arab world. The artist decided to work with a poem of a Palestinian writer; Taha Mohammad Ali, named 'Venice Carnival' as it praises Venice's elegance and beauty.

In this artistry collaboration as we see in the scarf design, El seed designed the calligraffiti design and gave it a twist, as such pattern is done on a negative manner  with a magenta contour as this does makes it stand more from other pieces. Such scarf follows with another negative text with a gold-ish contour placed all over the famous gold-ish Louis Vuitton logo-gram pattern on a dark flat purple background.

The same design is also repeated on  two of the luggages whereas one is crafted in gold ink and the other in fluorescent pink, as the third one El Seed designs it a little bit different where he combined flat lettering with the use of blue and gold ink placed on top of each other.

makes use of blue, florescent pink and gold colors to compliment the traditional dark brown leather following with repetition of the Louis Vuitton logo with a lighter shade of brown.

El Seed also decorated three Louis Vuitton trunks with his signature 'calligraffiti' as also were later auctioned for START organistation.

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Ludo & MINOTAUR

The French artist Ludo teamed up with the Japanese fashion label MINOTAUR so that together they come up with a new concept to create their artist collaboration collection. Ludo has a unique art style which he calls 'Nature's Revenge'. His designs consists of a combination consisting of different subjects in the organic world of animals and plants with metal parts pieces we find today that surrounds technology; as he combines both subjects he creates hybrid images of the two elements.

Minotaur's clothing also usually produce their clothing creating prints using inspirations from nature and technology combined together, now that they teamed up with Ludo, they're not just only producing an artisan collaboration collection but also creating something new for the public as for the unique designs that Ludo creates. This collection was for spring/summer 2015, were one can say that the shirts and t-shirts are lightweight for them warm summer days and a thin layered jacket just enough to feel great in the chilled summer nights.

Ludo creates a series of different designs for these prints which consists of; a bright green flower combined with a military technology piece, a grey technology part which represents a flower branch and the flower itself following with green petals. The third design consists of a green butterfly wings connected to another metal part to represent the butterfly's body. These designs were printed on a series of clothing as such items consists of a button-up shirt, T-shirt, a reversible MA-1 jacket and a reverse bucket hat, each one representing a unique print repetition on generally black background which makes each one stand out in their own way.

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Reebok & 'Icons' 
Mcgarrybowen Advertising Agency

In 2005 Reebok have launched it's global marketing campaign 'I am what I am'. With this campaign, Reebok was aiming to encourage young people to embrace their own individual identity just like most of today's famous celebrities whom accomplished their dreams by staying true to themselves and worked hard with/on their unique capabilities.

In Reebok's advertising, mcgarrybowen advertising agency have collaborated with contemporary musicians and sports icons such as Jay-Z, 50 Cent, Stevie Williams, Kelly Holmes and Lucy Liu whereas to promote such campaign they created TV ads, print ads on billboards in target cities like NY, London and Tokyo.

The New York design agency mcgarrybowen have designed a series of advertising designs that consists of imagery and text. Such images are photographed portraits of the mentioned earlier famous artists, following with an image of the past bad/good deeds the artist have done with a quote that the artist have stated at one point. Whats most eye catching in these posters is that the campaign's tagline 'i am what i am' is written down in blackletter text, this font was chosen to show such uniqueness one can have even if it quite 'dark' subjected, due to the 'campaign's story' it also looks strong and with an attitude.

With the profit gained throughout the next year which they collected throughout the campaign, Reebok have made plans to donate money to charity. Also Reebok planned to give the consumer a chance, where they have opened up applications to random people to so they can create their own  'I am what I am' advert or even nominate someone they know they might fit to create their own collaborated advert.

Coca-Cola Bottle

• Origins
  
  A curious pharmacist from Atlanta, US named Dr.John S. Pemberton was looking for a formula that would sell. This led him to the creation of a flavored syrup back in 1886. He took his creation to his neighborhood pharmacy as it was added to carbonated water  and this was the birth of Coca-Cola. Dr. Pemberton was looking for that new flavor to be sold in soda fountains, yet during his first year he only sold 9 drinks per day, yet who would have known that Coca-Cola would be the world's most famous soft drink ?  
  
  Only 2 years after his creation death came up to Dr. Pemberton. Yet his creation would become more than demandable by the audience as Mr. G. Candler have bought portions of Coca-Cola business from Dr. Pembelton. This is where Coca-Cola started to expand in soda fountains beyond Atlanta.
  
  In 1894, Coca-cola was so demanded that Mr.Candler had the desire to make such beverage portable. This is where he met Joseph Biedenharn who had  bottling machinery rear his Mississippi soda fountain and so there is where coca-cola was first put into bottles. By five years later three enterprises in Tennessee bought exclusive rights to bottle and sell Coca-Cola for just a dollar a bottle whereas these three business man have developed the well known Coca-Cola bottling system worldwide.

• Corporate Identity
  
  As Coca-Cola was doing tremendous success, naturally others tried to copy such soft drink. Also the were also producing bottles with a similar looking bottles and also variations on the script logo and names. Since then, Coca-cola company have asked bottle manufacturers to create designs for a bottle that would make Coca-Cola distinctive from the rest, so they came up with a bottle that would also be recognized by feeling it in the dark.
  
  The script logo came from Dr.Pemberton's hand writing as the way how he wrote the word Coca-Cola on the recepie. Another interesting fact is that the colour 'red' evolved as the companys colour as wchen they used to paint 'coca cola signs' in red paint and so it became significant with Coca-Cola and the companie embraced it.

• Promotional Strategies
  
  Coca-Cola wanted to grow so it started sponsoring the first radio program called “Vivian the Coca‑Cola Girl.” in 1927. This followed by a long-term association with the Olympic Games the following year by supplying drinks from kiosks around the surrounding venues in Amsterdam.
  
  Coca-Cola began its Christmas advertising in the 1920s in an effort to increase sales during the slower winter months. Several different images of Santa were used, but none proved to be popular with consumers until 1931.
  
  In 1939 Coca-cola wanted to create a program that links them with Christmas, so an arist called Haddon Sundblom created the first illustration showing Santa Clause having a break from distributing presents to drink a bottle of Coke. This have continued for the next thirty years
  where until 1964, Sundblom painted images of Santa that helped to create the modern interpretation of St. Nick.
  
  1936 The 50th anniversary of Coca‑Cola is celebrated. Artist N. C. Wyeth creates the calendar for that year, although this wasn't the first time that Coca-Cola produced calendars as in previous years they have also done collaborations with music artists and film star
  
  1938 was a big year for Coca-Cola as they make their way into; Australia, Austria, Norway and South Africa. By thirty years after (1964) Coca-Cola started bottling beginin Hungary, the Somali Republic and Yugoslavia. Also as technology advanced, the one-way, or non-returnable, bottle was introduced.
  
  In 1969 Coca-Cola thought about re-branding as a new graphic look for the Coca‑Cola system was introduced, featuring a red-and-white color scheme and logo. The launch of the new slogan “It’s the Real Thing” ushered in a new advertising look for brand Coke.
  
  In 1976 The Coca‑Cola Company and FIF have made and agreement to the first-ever sponsorship between a company and an international sports governing body. As three years later in 1979 Coca‑Cola started a worldwide sponsorship of Special Olympics.
  
  1989: The first neon spectacular sign in the Soviet Union debuts in Moscow’s Pushkin Square.
  
  Back in 1993, Coca-Cola have introduced the famous polar bears which became an icon for the company.The bears were animated by noted production company Rhythm and Hues using the most current technology to bring the always-thirsty bears to life. Numerous polar bear commercials have been produced since 1993; their activities have included skiing and skating, while the family has grown to include playful cubs.
  
  A creative showcase was held in the 1996 The Centennial Olympic Games which were held in Atlanta, as the Coca‑Cola Company creates Coca‑Cola Olympic City as a way to entertain fans. This consisted of a contour bottle folk-art exhibition was created with more than 50 bottles from around the world displayed in Atlanta during the Olympic Games.
  
  1998 The Coca‑Cola Company announced a 100-year partnership with the National Basketball Association.
  
  2011 The Coca‑Cola Company celebrates 125 years of brand Coca‑Cola and introduced the new slogan "Open happiness".